Passion Project
This project builds on years of research and my experience coaching female athletes, focusing on advancing women’s health. I recognised a need for centralised knowledge about how the menstrual cycle impacts physical and mental well-being. Combining this insight with my expertise in human-centred digital design, I created In Sync for supporting other athletes. Using generative AI, I crafted emotive imagery that visualises complex biological processes, such as the effects of hormones on the body. I’m now collaborating with a developer to finalise the app.
Goal
The app offers free, accessible information about the monthly hormone cycle while ensuring user data privacy. It allows users to track physical and physiological trends, empowering anyone with a menstrual cycle to build a sustainable, healthy, and compassionate connection with their body and mind.
The app offers free, accessible information about the monthly hormone cycle while ensuring user data privacy. It allows users to track physical and physiological trends, empowering anyone with a menstrual cycle to build a sustainable, healthy, and compassionate connection with their body and mind.
Challenge
Many cycle-tracking apps are expensive, collect private performance data, and focus on fertility or birth control management. These prescription-based models often exclude younger users seeking cycle-related lifestyle or training insights. Additionally, a lack of GDPR compliance in many apps raises concerns about third-party tracking and privacy breaches.
Many cycle-tracking apps are expensive, collect private performance data, and focus on fertility or birth control management. These prescription-based models often exclude younger users seeking cycle-related lifestyle or training insights. Additionally, a lack of GDPR compliance in many apps raises concerns about third-party tracking and privacy breaches.
Baseline Research
At the start of the project I conducted a survey with 80 participants. This helped me to define the problem space and to understand my participants needs. Based on the research outcomes, I developed two personas Faith and Hannah and considered their needs throughout the design process.
At the start of the project I conducted a survey with 80 participants. This helped me to define the problem space and to understand my participants needs. Based on the research outcomes, I developed two personas Faith and Hannah and considered their needs throughout the design process.
Ideation
Prototyping & Testing
Hi-fi Prototype
AI Generated Visualisations
Oestrogen – our strength and energy hormone:
“Render of matt white, balls melting into a daring, brave, social, orange body, white background”
Oestrogen – our strength and energy hormone:
“Render of matt white, balls melting into a daring, brave, social, orange body, white background”
Progesterone – our calm and balance hormone:
“Render a liquid, blue, calming, cleansing shape, on white background”
“Render a liquid, blue, calming, cleansing shape, on white background”
Oestrogen
