My Role
My role includes conducting research and user testing, driving ideation and refinements, leveraging the client’s extensive design system, and providing ongoing development support.
My role includes conducting research and user testing, driving ideation and refinements, leveraging the client’s extensive design system, and providing ongoing development support.
Client
A German based global leader driving innovation across industrial automation, energy, healthcare, and smart infrastructure industries.
A German based global leader driving innovation across industrial automation, energy, healthcare, and smart infrastructure industries.
Solution
An incentive tool for the Digital Industry Sales teams to offer a centralised platform for sellers and sales-managers to track performance. It ensures transparency in incentive calculations, promotes consistent sales plans across regions and aligns terminology globally.
An incentive tool for the Digital Industry Sales teams to offer a centralised platform for sellers and sales-managers to track performance. It ensures transparency in incentive calculations, promotes consistent sales plans across regions and aligns terminology globally.
Challange
DI Sales teams lacked transparency in incentive calculations and alignment across regions. Key pain points included inconsistent sales plans, unclear payout processes, and misaligned terminology. Sellers relied on personal spreadsheets, leading to data inaccuracies and trust issues during performance reviews and payout discussions.
DI Sales teams lacked transparency in incentive calculations and alignment across regions. Key pain points included inconsistent sales plans, unclear payout processes, and misaligned terminology. Sellers relied on personal spreadsheets, leading to data inaccuracies and trust issues during performance reviews and payout discussions.
Goal
The goal was to harmonise, rather than standardise, global sales strategies. This ensures data integrity while fostering trust through enhanced transparency and consistency across various roles. By delivering data accuracy and visibility, the tool creates a solid foundation that enables DI Sales teams to perform effectively on a global scale.
The goal was to harmonise, rather than standardise, global sales strategies. This ensures data integrity while fostering trust through enhanced transparency and consistency across various roles. By delivering data accuracy and visibility, the tool creates a solid foundation that enables DI Sales teams to perform effectively on a global scale.
Mapping User Types to Application Features
We identified key user archetypes within DI Sales teams. To address each role’s unique responsibilities and workflows, we mapped user needs to specify application features. Always keep an eye on the bigger picture to ensure consistency and alignment between all user types.
We identified key user archetypes within DI Sales teams. To address each role’s unique responsibilities and workflows, we mapped user needs to specify application features. Always keep an eye on the bigger picture to ensure consistency and alignment between all user types.
Iterative Development Through Wireframes
By continuously collaborating with the DI Sales teams, we refined the tool’s features and designed an intuitive interface, transforming complex data into a seamless user experience.
By continuously collaborating with the DI Sales teams, we refined the tool’s features and designed an intuitive interface, transforming complex data into a seamless user experience.
Validation with DI Sales Representatives
User testing across all roles validated the tool’s alignment with the users workflows and their feedback guided the final refinements ensuring the platform met the diverse needs of all users whilst fostering trust by prioritising transparency on a global scale.
User testing across all roles validated the tool’s alignment with the users workflows and their feedback guided the final refinements ensuring the platform met the diverse needs of all users whilst fostering trust by prioritising transparency on a global scale.
Leading with Transparency
The final tool bridges knowledge gaps, providing transparency in incentive calculations and payouts for all DI Sales roles. It translates complex data into valuable insights, empowering sellers to optimise outcomes while enabling managers to review performance effectively and make informed decisions.
The final tool bridges knowledge gaps, providing transparency in incentive calculations and payouts for all DI Sales roles. It translates complex data into valuable insights, empowering sellers to optimise outcomes while enabling managers to review performance effectively and make informed decisions.
Flexibility for Future Needs
ICM is designed to seamlessly integrate into the organisations’ expanding tool landscape, harmonising with existing systems while accommodating future needs. Its flexible architecture allows for ongoing feature updates, ensuring it evolves to meet shifting business demands while maintaining a consistent and efficient user experience.
ICM is designed to seamlessly integrate into the organisations’ expanding tool landscape, harmonising with existing systems while accommodating future needs. Its flexible architecture allows for ongoing feature updates, ensuring it evolves to meet shifting business demands while maintaining a consistent and efficient user experience.
ICM Personal Highlights and Learnings
Managing this complex project was both challenging and rewarding. A key part of my role was building strong relationships with Siemens stakeholders to lay the foundation for smooth, productive collaboration. The user testingprocess was invaluable, ensuring we developed a tool that truly met user needs and added real value.
I also enjoyed working closely with the external development team, whose involvement in stakeholder meetings and testing sessions fostered a genuine team dynamic, enabling us to collaboratively deliver a high-impact solution.
Managing this complex project was both challenging and rewarding. A key part of my role was building strong relationships with Siemens stakeholders to lay the foundation for smooth, productive collaboration. The user testingprocess was invaluable, ensuring we developed a tool that truly met user needs and added real value.
I also enjoyed working closely with the external development team, whose involvement in stakeholder meetings and testing sessions fostered a genuine team dynamic, enabling us to collaboratively deliver a high-impact solution.