Client & Project
ASN Bank and ASN Impact Investors have long championed fair wages and sustainable practices in the fashion industry. However, with a goal to become climate- and nature-positive by 2030, they needed a bold new vision. When they approached Kode21 Climate Innovation, we proposed an ambitious question: What would a truly regenerative fashion industry look like—one that not only minimises harm but actively benefits climate, nature, and people?
Solution
We developed Fashion Regeneration, a comprehensive suite of 50 climate-positive and regenerative solutions for the fashion industry. To support ASN Bank’s internal impact strategy, we created an insightful report to guide their efforts. Going further, we built a public-facing website to share these solutions with the broader industry, fostering collaboration and inspiring systemic change.
‘Fashion Regeneration’ provides insight into the contribution that we as a bank can make towards a fairer industry. It inspires all who aim to transition from a polluting system to one where human rights and the environment are protected.’ 
Kirsten Kossen, Head of Human Rights, ASN Bank

Challenge & Process
How do we communicate a vision of a regenerative fashion future, ensuring it drives impact both within ASN and industry-wide?
To address this, we began with a collaborative ideation workshop involving ASN Impact Investors and leading experts in supply chains, energy transformation, and the fashion sector. Through this interdisciplinary approach, we mapped opportunities for positive impact across the entire fashion ecosystem.
The result was a holistic framework of solutions that balance benefits for nature, people, and businesses, offering a tangible roadmap toward a regenerative fashion future.

Report
Digital Solutions Library

Impact
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