Rebranding of the boxing club Tigers Arena based in Augsburg, Germany.
The new identity for the Tigers Arena launches a powerful new logo and three brand books manifesting an in-depth understanding of the brand values.
In close cooperation with the club's members I defined the community's rules and identity to create a modern visual representation that maintains the Tigers core values.
The new branding was introduced to the community with a box called "The Secret" containing the three brand books, an autograph card by their leader Guido and a poster signed by all club members. 
Brand-book defining brand-values and identity
The Secret
Redesign in action