Brief: Jo Cox Foundation
Who we are:
The Jo Cox Foundation exists to channel the energy and determination generated by Jo’s life and untimely death into practical efforts to advance the causes she championed.
What we need
The campaign should inspire the user to get involved and direct them to The Great Get Together website where they can learn more. It should inspire the user that is quick and simple to perform an act of neighbourly kindness, and inform the user of the social benefit if we all take one action to make our communities stronger.
Video explaining our idea to create a physical and virtual wall to build a stronger neighborhood community: Concept
Facebook advertising: Ad_Video
Sketches and idea development: