A new branding for the boxing club Tigers Arena based in Augsburg, Germany. The new identity for the Tigers Arena launches a powerful new logo and builds an in-depth understanding of the values of their community and brand manifested in three brand books. The process of exploring and understanding the clubs identity, rules and character was an ongoing process within four months of intense collaboration between myself as the designer and the passionate members of the Arena. To share and communicate the redesigned identity and concept with the Tigers I created a box called “The Secret” containing the three brand books, an autograph card by their leader Guido and a poster signed by all club members.
I’m happy to see how well the new look was taken on and how cool the studio looks after the makeover!